Rooted in Northern Michigan, invested in you.

📲 (989) 255-0457
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Local retirement guidance you can count on.

We take the complexity out of financial planning and explain things in real, relatable language—no jargon, no lectures - just clarity.

Think of us as your neighborly guide through the financial maze—walking the same streets you do, understanding what matters most in this season of life.

We bring professional insight with a personal touch, always grounded in your goals and rooted in what’s best for you.

Meet Our Team
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Atypical by design

We didn’t build this firm to fit the industry mold—we built it to fit real life.

That means less red tape, more real talk.

Our team knows your story—not just your account statements.

We use smart tools to make things simple, not overwhelming.

Tech-forward when it counts, human-first where it matters.

Learn Our Process

Focus Areas

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Retirement

Whether you’re five years out or five years in, retirement planning is more than running numbers.

We help you figure out what’s doable, what’s sustainable, and what kind of life you actually want to fund.

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Income

Retirement isn’t about hitting a number—it’s about building a paycheck that lasts.

We help you turn savings, Social Security, and other streams into a plan that actually works month to month.

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Investments

Your money gets managed in-house, with care and precision.

We lean on decades of academic research—not headlines or hunches—to guide how your portfolio is built and maintained.

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Taxes

We plan ahead, not after the fact.

Whether it's Roth conversions, tax loss harvesting, or just knowing what to expect come April, we help you stay ahead of surprises and avoid paying more than you should.

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Protection

From health events to market downturns, we help you put the right guardrails in place.

That means reviewing your insurance, checking for gaps, and making sure life’s curveballs don’t derail your plan.

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Legacy

Estate planning isn’t just for the ultra-wealthy.

We help you think through how you want to leave things—financially and otherwise—so your family isn’t left guessing or scrambling.

Industry leading tech.

We use technology to simplify—not replace—the way we work with you.

Prefer face-to-face in the office? Great.

Need to meet virtually or check your plan from the road? That’s easy too.

From secure portals to planning tools that actually make sense, we offer smart tech that supports your plan—without ever getting in the way of personal connection.

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How else is Watershed Wealth different?

Frequently Asked Questions

No product pushing.

We don’t earn commissions, and we don’t lead with products.

When something like insurance or a strategy-based solution makes sense, we’ll explain the “why” and walk you through how it fits.

If we recommend it, it’s because it serves your plan—not our bottom line.

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No hidden fees.

Our pricing is straightforward, transparent, and easy to understand.

You’ll always know what you’re paying, and why—and we’ll walk you through how fees fit into the bigger picture of your plan.

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No pressure.

At the end of the day, business is business.

Our process is designed to help you decide if we’re the right fit—without gimmicks, hard closes, or chasing.

You get clarity.

We earn trust.

The rest flows from there.

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